Instagram

Instagram is a social media platform launched in 2010, primarily focused on photo and video sharing. It allows users to capture moments and share them with followers, using various filters, captions, and hashtags to enhance reach and engagement. Since its acquisition by Facebook (now Meta) in 2012, Instagram has introduced numerous features like Stories, Reels, and IGTV, catering to a broad range of content from personal updates to professional marketing. Instagram’s algorithm-driven feed prioritises content based on user engagement and preferences, making it a key platform for influencers, brands, and creators aiming to build an audience. It is the fourth largest social media platform with over 2.35 billion active users worldwide.