Honor sold an impressive amount of smartphones last year, and it did quite well in Nepal as well.
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Honor concluded 2025 with impressive results in Nepal, achieving 150% year-on-year growth in the market. Globally, the company shipped 71 million smartphones last year, a 50% increase from the previous year. Overseas sales also grew 47% and now account for over half of Honor's total sales. At the same time, the company's flagship Magic series sold over 10 million units across 17+ countries. This shows that Honor has solidified its position not just in the mid-range and budget segments, where it's traditionally been strong, but also in the semi-flagship and flagship categories. This article will discuss Honor's 2025 achievements and its plans for 2026.
Honor's 2025 Performance
Honor's Milestone in Nepal
Honor has always been particularly strong in the mid-range and budget segments. Before 2024, the brand was best known for phones such as the Honor X9 series, which offered decent specs at affordable prices. But the semi-flagship series have also become incredibly competitive. The Honor 200 series delivered flagship-level camera performance at mid-range prices.
Last year, Honor Nepal achieved a remarkable milestone in Nepal, with 150% Year-over-Year growth. Its budget phone, the Honor Play 10, was a smash hit in the market, offering balanced specs at a budget price. Similarly, the Honor X6C, X7C, X9D, and X9C sold well. That's not all. The premium Honor 400 Series was also well received in the market. Honor's success in Nepal is partly due to its out-of-the-box launch events and launch offers alike. The launch of Honor 400 Pro at a mountain flight to Everest was something never heard of. Honor always generously bundles freebies, which have created quite a good impact in the Nepalese market. The recently launched Honor 500 Series, which is yet to arrive in Nepal, is expected to continue that trend.
Global Sales and Market Expansion
As mentioned, Honor shipped 71 million smartphones in 2025, a 50% jump from the previous year. The global market expansion also saw a 9% growth in worldwide phone sales, with overseas markets being part of much of that momentum. Their overseas sales grew 47% and now represent over 50% of Honor's total sales. Thinking about it, it's actually a significant shift for a brand that was once heavily reliant on its home market in China.
The Chinese market, which remains Honor's core business, has stabilized despite intense competition from brands like Xiaomi, Oppo, and Vivo. And this is also certainly no small feat, given how saturated and price-competitive the Chinese smartphone market has become.
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The Global Sucess
Honor's Magic series, which sits at the premium end of the lineup, sold over 10 million units across 17+ countries and captured 10% market share in those regions. The Magic series has become Honor's flagship showcase. It competes directly with Samsung's Galaxy S series and Apple's iPhones.
In the Middle East and Africa, Honor hit a milestone of 2 million units sold in Saudi Arabia alone, with new regional records expected as the brand continues expanding in these markets.
One of Honor's key strategies in 2025 was its "bigger batteries in all devices" plan. Chinese smartphone brands have been in an arms race over battery capacity, with 6,000-8,000mAh batteries becoming standard even in mid-range phones. Honor leaned into that trend, and it clearly resonated with consumers.
Honor's vision for the future
Looking ahead to 2026, Honor is focusing on AI products with an emphasis on user-centricity, youth appeal, high-end devices, globalization, and innovation. We believe Honor will continue to offer wonderful products.
- Meanwhile, check out our review of the Honor 400
Article Last updated: January 2, 2026
